For twenty years businesses, governments, NGOs, and activists have been working towards bettering our world in the realm of climate change, labor rights, food security, soil health, etc. But despite the thousands of business-driven initiatives, thousands of NGO projects, new laws, and citizens doing their best, no area has shown any improvement. A glaring void hampering progress is that none of the data used by food companies is verified. What is real? What is Brandwashing? Who the heck knows? Take chocolate as an example, there are many ethical chocolate companies that are running their businesses ethically the whole way through. But there isn’t a chocolate company out there that doesn’t claim to be ethical and sustainable. So then, who is complicit for the 1.6 million exploited children in the industry? Who benefitted from destroying the vital rainforest? At the end of the day does Brandwashing win over progress? Not if I can help it! It is paramount that the food industry adopts a labeling system that is based on independent primary data collected by unvested scientists. In other words, we all should be operating on an agreed food metric that is based on the truth. By “we” I mean, investors, financial institutions, and consumers. Fortunately, there is one. OmniAction has created the OmniLabel. I, Ayn Riggs, director of Slave Free Chocolate, have opened the US office of OmniAction. For more information, please either contact Slave Free Chocolate and/or visit OmniAction.